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Turning Off the Tap: Why Better Design Can Increase Resource Resilience and Reduce Resource Consumption

Our 5th Industry report commissioned by CIWM

This report was commissioned by Tim Walker, the 2024 President of the Chartered Institute of Waste Management (CIWM). Our brief was to explore what the resources and waste sector could do to better support designers to design for circularity

Executive Summary

Full Report

Root’s research has unravelled what it really means to ‘design’ and how it can be difficult to challenge the design brief. By double-clicking on the design process, creative industry, stakeholders and regulation impacting design it’s clear that designers often don’t have the agency required to make change.

An organisations commissioning agenda, financial expectations and existing business design can be significant limiting factors. We need to work with designers alongside a wider set of stakeholders involved in design and development to enable circular design. To stem the flow we must all reflect on our individual and sector actions that influence growing levels of consumption and own our part of the shared responsibility.

Doing better we need to do more than influence better design we need to elevate circular skills, focus regulation to more effectively address consumption most importantly, we need to design businesses right from the start.

What’s in the report?

– Impacts of Consumption
– The Power of Design
– Gaps that need to be bridged
– Policy Landscape + Recommendations
– Case Studies from progressive businesses
– Recommendations for the waste sector, academia, designers, government, media, retail and trade bodies

Who will find it useful?

  • Waste Managers
  • Brand Owners
  • Policy Makers
  • Designers
  • NPS and Innovation Teams
  • Heads of Sustainability 

Webinars

The report will be accompanied by a limited number of webinars which will highlight the most vital aspects of the Packaging and Packaging Waste Regulation and have time for Q&A.

What’s in the report?

– Impacts of Consumption
– The Power of Design
– Gaps that need to be bridged
– Policy Landscape + Recommendations
– Case Studies from progressive businesses
– Recommendations for the waste sector, academia, designers, government, media, retail and trade bodies

Who will find it useful?

  • Waste Managers
  • Brand Owners
  • Policy Makers
  • Designers
  • NPS and Innovation Teams
  • Heads of Sustainability 

Webinars

The report will be accompanied by a limited number of webinars which will highlight the most vital aspects of the Packaging and Packaging Waste Regulation and have time for Q&A.