Traditional Life Cycle Analysis is an excellent tool but it has limitations; its assessment metrics only provide part of the big picture. Our Design for Life approach uses science-based impacts at its core and then builds in a holistic layer focusing on the impacts of your packaging on people as well as planet. It also makes the crucial differentiation that LCA misses – the difference between in-theory versus in-practice.

Design for Life is a science-based, lifecycle methodology that brings together design thinking and the most up-to-date industry and academic research from our Knowledge Bank. We have developed a set of holistic analysis tools, which have been given the seal of approval by many global brands.

What we do

There are three levels of rigorous technical analysis that we use to uncover the impact of your packaging:

Our team implements the Design for Life Analysis tools on your packaging to delve deeply into the full process. From here, we will fully understand the impact it has and tackle the best way to get your product to the customer using fewer resources and with a proven lower impact.

Impact Essential:

we identify 3 essential metrics your business should be using. Best for initial packaging investigations and for larger ranges where keeping costs down is key.

Impact Metrics:

we incorporate LCA alongside our own tools for a complete metrics system that delivers a thorough in-depth analysis. Best for large corporations with complex packaging systems.

Impact Core:

we define 8 core metrics that will drive change for your business. Less complex and less expensive than a full LCA it can be an effective way to make strong strategic decisions on a budget.

We will also carry out Competitor benchmarking to evaluate packaging in its market context and create a summary report that identifies key challenges, priorities and recommendations for improvements


  • An actionable plan broken down into priorities for set timeframes
  • Clear recommendations to remove, redesign or refine
  • Objective, accurate and clear perspective on the proposition in relation to competitors.
  • Clarity on recyclability specific to key markets.