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Root Packing Strategy
for Brands

  • Are you unclear about what packaging changes to meet recyclability and carbon commitments?

  • Are you losing sales to your competitors because their packaging is more sustainable?

  • Do you keep switching materials or lines at cost to meet regulation or have no long-term plan?

The Root team use decades of experience working in the packaging sector to deliver pioneering packaging strategies exclusively for brands. We define a north star for stakeholders, clear goals to report against and boundaries to innovate within. Our work ensures you are policy prepared and reduces reputational risk.

What we do

Packaging Strategy

Typical things we deliver

  • Ambition, position and goals.
  • Roadmap with tangible and trackable actions
  • Definition of impactful workstreams
  • Workshop to develop, then launch the strategy

Root
Packaging
Strategy

Additional Support

  • Clarity on how your brand can use its agency
  • Direction to help you invest in a measurable and impactful way
  • Material hierarchies and design and procurement guidelines
  • Comms guidance, claim checkers and playbooks that deliver confidence for you to talk to internal and external audiences about your packaging
  • Greenwash-free messaging to elevate and differentiate your brand
  • Competitor analysis and positioning
  • Workstream delivery
  • Global on-pack recycling labelling guidelines
  • Data collection and reporting frameworks
 

Case studies

Root Sustainability
Strategy for Packaging Producers

  • Do you have a clear, well articulated sustainability strategy or purpose statement?

  • Have you based your approach on a thorough understanding of your stakeholders’ needs and expectations and grounded it in addressing your most material issues?

  • Do you know what good looks like in your sector, and understand how you could collaborate or partner to help deliver change more quickly ?

  • Do you have a good grasp of the fast-moving regulatory landscape and what your organisation is required to report on in relation to ESG and corporate sustainability?

Root delivers pioneering sustainability strategies which define a north star for stakeholders, clear goals to report against and boundaries to innovate within. Our work ensures you are policy prepared and reduces reputational risk.

What we do

Sustainability Strategy

Typical things we deliver

  • Competitor Audits and full market landscape reviews
  • Materiality Audits
  • Strategic Frameworks articulating Purpose, Ambition Targets and KPIs over the long term
  • Roadmap with tangible and trackable actions
  • Definition of impactful workstreams
  • Workshops to develop, then launch the strategy
  • Mandatory corporate sustainability reporting exposure and compliance planning (SECR, CSRD, CSDDD, EUDR, Modern Slavery, Gender Pay Gap, TCFD etc.)

Sustainability
Strategy

Case studies

Book a Call to find out more

Root challenged us to think beyond simple material impacts. We are now armed with solutions to fuel our journey to be a more sustainable and circular business.

Louisa Holbrook, Head of Sustainability

Brompton

Root’s down to earth, knowledgeable approach helped UCC develop a detailed and robust Packaging Strategy to support our sustainability commitments​.

Thomas Nichol, Group Sustainability Manager

UCC

Root gave us a holistic analysis of what matters to our products and also offered guidance and improvements to our own strategic programmes for product development.

Ana Cristina Lopes Cardoso, European R&D Manager

Cork Supply

Root have done an excellent job in breaking down the EU laws + regulations with regard to plastics and providing us with a roadmap.

Ian Burtenshaw, Global Head of Marketing

Aerogen

We’ve thoroughly enjoyed working with Root to understand what's possible and practical for our packaging strategy, and look forward to working with them as the rubber hits the road on our pack development.

Little Moons

Root have been a great asset in helping us analyse and adapt our agenda to help perpetuate our corporate sustainability goals. Root is an agile and thorough company that are a pleasure to work with!

Diageo

Root have in-depth knowledge that has been pivotal in helping the business broaden our skills and to help make informed choices when developing packaging for the future.

Samworth Brothers

Root delivered a quality piece of work that is now informing European-wide product packaging.

Virgin Media O2

We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward. We will be working with them again!

Tyler Packaging

Root challenged us to think beyond simple material impacts. We are now armed with solutions to fuel our journey to be a more sustainable and circular business.

Louisa Holbrook, Head of Sustainability

Brompton

Root’s down to earth, knowledgeable approach helped UCC develop a detailed and robust Packaging Strategy to support our sustainability commitments​.

Thomas Nichol, Group Sustainability Manager

UCC

Root gave us a holistic analysis of what matters to our products and also offered guidance and improvements to our own strategic programmes for product development.

Ana Cristina Lopes Cardoso, European R&D Manager

Cork Supply

Root have done an excellent job in breaking down the EU laws + regulations with regard to plastics and providing us with a roadmap.

Ian Burtenshaw, Global Head of Marketing

Aerogen

We’ve thoroughly enjoyed working with Root to understand what's possible and practical for our packaging strategy, and look forward to working with them as the rubber hits the road on our pack development.

Little Moons

Root have been a great asset in helping us analyse and adapt our agenda to help perpetuate our corporate sustainability goals. Root is an agile and thorough company that are a pleasure to work with!

Diageo

Root have in-depth knowledge that has been pivotal in helping the business broaden our skills and to help make informed choices when developing packaging for the future.

Samworth Brothers

Root delivered a quality piece of work that is now informing European-wide product packaging.

Virgin Media O2

We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward. We will be working with them again!

Tyler Packaging

Services

Root
Advisory

Root is trusted by responsible leaders to hold them accountable to the highest sustainability standards and ensure they stay on track to meet or exceed their public commitments.

Root
Regulatory

Root Regulatory services, deliver regular, tailored reports that identify vital policy changes impacting your business. The reports gives internal teams reassurance that they have full visibility of future risks and time to take action.

Root
Impact

Root Impact services provide the full spectrum of packaging improvement from audit to strategy.They are for clients who need to move beyond the limitations of LCA and gain a comprehensive understanding of the risks and impacts.