Our Services

Root Sustainability Strategy

Create an authentic, stakeholder-led strategy that sets you on a path towards becoming an impact-led business

We know it’s imperative that the team delivering your sustainability strategy truly understand the demands and intricacies of the sector. The Root team have more than 80 years working side by side with businesses in the packaging supply chain from raw material producers to converters and distributors of packaging around the world.

We deliver Sustainability Strategy exclusively to businesses in the packaging supply chain.

The most successful businesses and innovative disruptors are pursuing a multi-stakeholder approach to the way they manage their business. This shift away from a one dimensional focus on shareholder-led approach is one of the most significant in the development of modern business.

Companies in the packaging supply chain are at the sharp edge of multiple challenges that directly impact on their business sustainability – from complex new legislation, to scarcity in raw materials, to ever more demanding customer expectations around transparency and compliance when it comes to social and environmental impacts.

The creation of a sustainability strategy is a vital step on the road to business maturity. It cements a company’s commitment to taking a fully responsible approach to its business strategy.

A sustainability strategy encompasses all aspects of business impact on people and planet – as well as ensuring water-tight regulatory compliance and corporate governance is in place.

A successful sustainability strategy will risk and future-proof your business, and both align and support your central business goals.

The Root team offers a unique combination of 30 years of strategic sustainability insight through our partnership with Strategy Consultancy Fit for Purpose, with the highly specialised packaging market expertise of our core team.

What’s Achieved

  • A clear hierarchy of the most material social, environmental and governance issues facing your business
  • A clearly articulated ambition, with supporting long term goals and KPIs
  • Tangible and trackable actions for the business and supply chain
  • Clarity on how your brand can use its agency to influence more positive supply chain, customer and internal behaviour
  • Fully integrated communication plan that provides confidence for you to talk to internal and external audiences about your strategy.
  • Greenwash-free messaging that gives credibility to, and differentiates your brand

What we do

  • Workshopped collaborative exercise to define your ambition level and align around them
  • International stakeholder research and engagement sessions
  • Competitive benchmarking, analysis and performance
  • Definition of the most appropriate positive impact strategy for your product range and markets
  • Development of narrative and communications toolkit for marketing teams

What you get

  • Documentation and Literature Sharing and Analysis + team calls to gather key info
  • Client Liaison and Key Report Presentations at each stage of Delivery
  • Competitor Benchmarking Audit of 5 selected peers/competitors
  • 360° External Landscape Review
  • Multi-stakeholder Materiality Audit
  • Strategy Framework Delivery (Target and Ambition Setting is a separate exercise)

Root Sustainability Strategy


8-12 weeks


Start at £15,000 + VAT and are driven by the breadth of Competitor Benchmarking and External Landscape Review, number of stakeholder groups included in the Materiality, and the research methods used

What we need from you:

Time to gather key info for the Documentation Review
Availability for your internal team and other identified stakeholders for 45min interviews and key delivery presentations

Our Clients

We pride ourselves on being chosen to support some of the world's biggest brands, many of whom have the highest sustainability standards.

After delivering a project we send a client feedback survey to clients 3 months after delivery to find out how much impact we have had and what we can do even better next time. Our current score is 9.6 out of 10, something we are very proud of.

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