Our Services

Root Packaging Strategy

A leadership ambition, strategy roadmap and tangible action plan for change

The complexity of sustainability can paralyse progress. We are fans of simplicity and translate the science of sustainability into powerful product-led strategies through applying our unique Design for Life methodology . Once you have an analysis of your brand’s impact we can create a strategy to take you forwards step by step into a better future.

We deliver sustainability strategies that enhance business thinking, build capacity, engage staff and stakeholders, reassure and commit customers and build foundations for growth. Using your product and customer as our start-point we build robust sustainability thinking into your packaging and combine it with insight into fast changing consumer attitudes, creating hierarchies for action.

We develop powerful packaging strategies that enable brands to take action. We deliver policies, plans and guidelines that are easily implemented by packaging, procurement, brand teams and supply chains.

We help to make the complex actionable.

What we do

  • Evaluation of market opportunities to define varying levels of ambition
  • International stakeholder research and engagement sessions
  • Competitive analysis and performance positioning
  • Definition of the most appropriate environmental strategy for your product range and markets
  • Exploration on how to transition from single use to reuse
  • Development of narrative and communications toolkit for marketing teams

What you get

  • Data request + stakeholder calls to gather key info
  • 3-5 workshops
  • 1 x Packaging Strategy ; ambition, strategy, timeline and action plan
  • Project duration 3-12months

What's Achieved

  • A clear material hierarchy
  • Developed ambition, position and goals for entire portfolio from single use to reuse
  • Guidelines to ensure consistent adoption of the strategy internally and externally
  • Tangible and trackable actions for the business and supply chain
  • Clarity on how your brand can use its agency to influence more positive supply chain and behaviour
  • Fully integrated communication plan that provides confidence for you to talk to internal and external audiences about your approach.
  • Greenwash-free messaging that develops and differentiates your brand

Root Packaging Strategy


3-12 months


Start at £15,000 + VAT and are driven by markets and the size of your portfolio

What we need from you:

Time to collate and share info for the Data Request
Engagement with 6-8 cross-functional key team members to prep, attend and co-create the strategy

Optional extras:

Include our Clean Comms Framework, Design Guidelines, Decision Trees and Impact Analysis

Our Clients

We pride ourselves on being chosen to support some of the world's biggest brands, many of whom have the highest sustainability standards.

After delivering a project we send a client feedback survey to clients 3 months after delivery to find out how much impact we have had and what we can do even better next time. Our current score is 9.6 out of 10, something we are very proud of.

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