Founder and lead expert Tracy Sutton set up Root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet.

As well as leading the core Root Team, she oversees a diverse and indispensible collection of specialists who she has handpicked over the years to be part of the wider Root Network. On each project, Tracy brings together the perfect team, selecting each member for their relevant knowledge and brand fit, delivering senior expertise in a cost effective way for ultimate impact.

A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and sustainable packaging design with twenty years of hands-on knowledge.

Tracy has been Guest Lecturer at a number of high performing institutions. She works every year with Falmouth University delivering 3-day workshops on the BA (Hons) Sustainable Product Design course.

She has delivered collaborative projects with brands including Method and Logitech looking at responsible and inclusive product delivery systems.

She continues to support young creatives in a mentoring role each year.

Sophie Brooks
Non – Exec Director

Sophie is the Founder at Fit For Purpose, and has 30 years’ experience in sustainability, purpose-building, CSR and communications. Sophie advises leading global companies on their sustainability strategies, reporting and target setting. She is a trained B Leader for B Lab UK, a Fellow of the Institute for Corporate Responsibility and Sustainability (FICRS) and a Mentor for both Sustainability Mentors and ICRS

Sarah Greenaway
Sustainability Strategy + Comms Lead

Sarah has a strong background working in senior buying, product development and brand management positions for international retailers and brand manufacturers. For the last 10 years she’s worked in the corporate sustainability field, developing strategies for global brands and business models that are environmentally and socially responsible. Sarah’s background equips her to balance the need for commercial performance with the urgent need to protect the resources of our planet for future generations

Rosemarie St Louis
People + Project Manager
Rosemarie is a former banking PA with over 30 years experience supporting CEO’s, MD and Directors in the City of London with project management and administration processes.  She has a particular interest in health and wellness and supports living in a holistic way

Sarahjane Widdowson
Global Waste Management Lead
Sarahjane has nearly 20years experience specialising in waste, recycling and supporting organisations to transition to a circular economy. She has supported DEFRA and the NHS and advised Marks & Spencer EE and Suez on their business and supply chains. Sarahjane is a Chartered Waste Manager, Fellow of the RSA and a trustee for the Charity Waste Aid UK. She is passionate about giving back to the sector and mentors industry professionals, and believes in a world beyond waste where all resources are put to good use. 

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