Founder and lead expert, Tracy Sutton, set-up Root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet.
As well as leading the core Root Team, she oversees a diverse and indispensible collection of specialists who she has handpicked over the years to be part of the wider Root Network. On each project, Tracy brings together the perfect team, selecting each member for their relevant knowledge and brand fit, delivering senior expertise in a cost effective way for ultimate impact.
A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and sustainable packaging design with twenty years of hands-on knowledge.
Tracy has been Guest Lecturer at a number of high performing institutions. She works every year with Falmouth University delivering 3-day workshops on the BA (Hons) Sustainable Product Design course.
She has delivered collaborative projects with brands including Method and Logitech looking at responsible and inclusive product delivery systems.
She continues to support young creatives in a mentoring role each year.

Sophie Brooks
Non – Exec Director
Sophie is the Founder at Fit For Purpose, and has 30 years’ experience in sustainability, purpose-building, CSR and communications. Sophie advises leading global companies on their sustainability strategies, reporting and target setting. She is a trained B Leader for B Lab UK, a Fellow of the Institute for Corporate Responsibility and Sustainability (FICRS) and a Mentor for both Sustainability Mentors and ICRS
Sarah Greenaway
Sustainability Strategy + Comms Lead
Sarah has a strong background working in senior buying, product development and brand management positions for international retailers and brand manufacturers. For the last 10 years she’s worked in the corporate sustainability field, developing strategies for global brands and business models that are environmentally and socially responsible. Sarah’s background equips her to balance the need for commercial performance with the urgent need to protect the resources of our planet for future generations
Steve Jackson
Technical Packaging Lead
Steve brings 25 years of experience in packaging development and innovation roles for international brands and retailers including Asda, Morrisons, Pets at Home and Cranswick. He has experience in leading teams and delivering projects via packaging change, commercial projects and range differentiation. With experience of a wide range of production and retailer environments Steve brings a wealth of experience to deliver commercial viable projects on time and on budget - from concept to shelf. Steve believes that sustainability is a moral imperative and enjoys playing an active role in reducing the impact of businesses through improving their packaging.
Rosemarie St Louis
People + Project Manager
Rosemarie is a former banking PA with over 30 years experience supporting CEO’s, MD and Directors in the City of London with project management and administration processes. She has a particular interest in health and wellness and supports living in a holistic way
Nathalie Fickenscher
Technical Packaging Lead
Nathalie has an MAS in Environmental Management and Technology and more than 27 years experience working in global technical packaging roles across Europe. Her speciality sectors are food, agro chemicals, consumer health, pharmaceuticals and medical devices. She has worked big names including Friesland Campina, Johnson & Johnson and Smith & Nephew. Nathalie wants to drive positive impact through transforming businesses towards a more circular economy.
Sarahjane Widdowson
Global Waste Management + Policy Lead
Sarahjane has nearly 20 years experience specialising in waste, recycling and supporting organisations to transition to a circular economy. She has supported DEFRA and the NHS and advised Marks & Spencer EE and Suez on their business and supply chains. Sarahjane is a Chartered Waste Manager, Fellow of the RSA and a trustee for the Charity Waste Aid UK. She is passionate about giving back to the sector and mentors industry professionals, and believes in a world beyond waste where all resources are put to good use.
Hannah Worthington
Impact Analysis Lead
Hannah is a rising star in the early stages of her sustainability career, aiming to bring a fresh approach to sustainability as she makes her mark on the sector. Her academic background includes a Masters in Earth Science at Oxford University. Her primary interests lie in sustainable materials and climate impact mitigation. Hannah believes that business can drive the sustainable revolution and is passionate about helping brands to focus on realistic, science-based goals.
Chris Watts
Non-Exec Director
Chris is a talented tech entrepreneur with experience in automation, scalability, and product team management. He is the CTO of the London-based tech startup NumberEight where he oversees a superstar tech team who have produced multiple patents and deployed software to millions of phones. Having two computer science degrees from Southampton and Cambridge and previous experience at IBM Research in Silicon Valley making air pollution monitoring systems, Chris enjoys applying technical solutions to environmental challenges.