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Meet Root

Who We Are

Our Purpose

The planet is under unprecedented pressure. 

We must transform the way we use natural resources and raw materials from todays extractive, linear manner to a more responsible one.

Our mission is to change the mindset of the packaging and consumer goods industries by championing a responsible, regenerative future for leading producers of goods and packaging. 

We also aspire to packaging regulation that supports innovation while helping businesses do more with less.

Our packaging consultants have over 65 years of unrivalled experience across packaging design, innovation, sustainability, regulation and waste management.

Tracy Sutton

Founder and Director

A regular speaker at international conferences and a respected commentator in national and trade media. Tracy is a highly respected industry expert at the forefront of sustainable packaging who has dedicated her career to reducing the global impacts of packaging since graduating in 2002. 

Holding roles as sustainability advisory council member, advisory board member, steering group member, her unique perspective and pioneering expertise is sought after by global brands and packaging producers around the world who seek the best advice to futureproof their business and mitigate risk.


  • Ba (Hons) Sustainable Product Design 
  • IOM3 Packaging Diploma 


  • Packaging Technologist: Skincare
  • Packaging Engineer: Healthcare
  • Design Agency Sustainability Lead

Expertise Hotspots 

  • Design thinking
  • Refill and Reuse
  • Sustainable packaging strategy
  • Sustainable packaging regulation
  • Packaging design for global roll out
  • End of life infrastructure + reprocessing

Sophie Brooks

Non-Exec Director + Sustainability Strategy Lead​

Sophie is a seasoned sustainability strategist with 30 years of experience supporting senior leaders and boards in understanding the social and environmental risks, opportunities, and regulatory requirements needed to future proof their business strategy. ​

As founder of Fit for Purpose, a certified B Corp, Sophie leads on helping her clients understand the fast-changing external landscape and set strategic frameworks and targets to meet stakeholder and customer needs. ​


Clients have included Aviva, The Body Shop, Forest Holidays, Microsoft, Nestle, Renault, Jaguar Land Rover, Subway, Swarovski Group​ and Unilever

Experience Hotspots

  • Sustainability Strategy
  • Materiality 
  • Competitor and Industry Landscape profiling
  • Purpose Definition 
  • Long term ambition and target setting
  • Voluntary and Mandatory Reporting and Regulatory compliance

Sarahjane Widdowson

Global Waste Management + Policy Lead

An experienced environmental consultant that has worked in the waste and recycling industry for over 20 years. She is well connected within the industry and has held positions on a number of advisory groups and boards.

She is a former trustee of CIWM and is the current chair of the board for the international waste management charity WasteAid.


BSc (Hons), MSc, MCIWM, FRSA​


​Project delivery for trade associations (e.g. ESA), public sector bodies (e.g. Municipalities, NHS, Gov), international organisations (e.g. UN Habitat) and blue-chip companies.
Global project delivery

Experience Hotspots

Waste management
Packaging Recyclability
Recycling Legislation
Realistic End of Life / Recycled in practice