This insightful guide lifts the lid on the challenges of introducing reuse and refill initiatives into your Packaging Strategy. 

It’s anticipated that reuse and refill will be a central theme of November’s European Packaging and Packaging Waste Directive update. As policymakers introduce minimum targets, it’s essential that brand packaging teams are prepared for change ahead of time.

Produced by Tracy and her team of Root sustainability and packaging experts, this report highlights the key areas brands need to be looking at right now, introduces real-life examples, highlights potential problem areas, and offers a tangible action plan to help you kick-start your reuse and refill journey.