Competitor benchmarking to evaluate packaging in its market context.
A report that identifies the key challenges and recommendations for improvements.
An understanding of the packaging’s recyclability.
Specific recommendations and actions to develop a packaging strategy.
“Tracy was absolutely key in helping us channel our ideas for a new packaging concept into viable options. It was a pleasure to work with someone who is clearly an expert in their field.”
“Tracy met a challenging brief that required a high-quality design aesthetic, robust ethics and a pragmatic approach to the budget. Her extensive experience of packaging development makes her an invaluable asset to any team that is looking to build long term packaging solutions.”
“Having Tracy involved made us think in a different way about packaging and encouraged us to focus on it as a leading part of the development process.”
“Tracy has a great empathy for brands and their subtleties. She was instrumental in translating our brand values into a clear packaging strategy. Her simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points.”
“Many of the projects I have worked on with Tracy have involved the development of bespoke structures, materials and finishes. Tracy has a willingness to realize the designer’s ambition, without compromise. Her calmness and integrity are refreshing traits within our industry.”
“Tracy helped us navigate a complex issue with new insight and clarity. She combines technical expertise with deep sustainability know-how, and is fantastic to work with.”