“Tracy has a great empathy for brands and their subtleties. She was instrumental in translating our brand values into a clear packaging strategy. Her simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points.”

“Having Tracy involved made us think in a different way about packaging and encouraged us to focus on it as a leading part of the development process.”

“Tracy was absolutely key in helping us channel our ideas for a new packaging concept into viable options. It was a pleasure to work with someone who is clearly an expert in their field.”

“Many of the projects I have worked on with Tracy have involved the development of bespoke structures, materials and finishes. Tracy has a willingness to realize the designer’s ambition, without compromise. Her calmness and integrity are refreshing traits within our industry.”

“Tracy helped us navigate a complex issue with new insight and clarity. She combines technical expertise with deep sustainability know-how, and is fantastic to work with.”

“Tracy met a challenging brief that required a high-quality design aesthetic, robust ethics and a pragmatic approach to the budget. Her extensive experience of packaging development makes her an invaluable asset to any team that is looking to build long term packaging solutions.”