








Delivering world-class advisory, strategy, regulatory and impact services to global brands and producers
Enabling Circular Design
This report was commissioned by the Chartered Institute of Waste Management (CIWM). Our brief was to explore what the resources and waste sector could do to better support designers to design for circularity.
Driven by the Urgency for Change
What We Do
- Help clients identify regulatory risk and factor it into strategic business planning
- Enable clients to embed sustainability and responsibility into design and procurement practices
- Increase competitive advantage while reducing reputational risk
- Build confidence surrounding sustainability, circular economy and packaging regulation
- Help clients meet mandatory reporting requirements for climate, circular economy and packaging
Services
Root
Advisory
Root is trusted by responsible leaders to hold them accountable to the highest sustainability standards and ensure they stay on track to meet or exceed their public commitments.
Root
Regulatory
Root Regulatory services deliver regular, tailored reports that identify vital policy changes impacting your business. The reports give internal teams reassurance that they have full visibility of future risks and time to take action.
Root
Strategy
Root delivers pioneering Circular Economy and Packaging Strategies for brands, and Sustainability and Product Strategies for manufacturers. These define a north star for stakeholders, simple metrics to report against and ensures you are policy prepared.
Root
Impact
Root Impact services provide the full spectrum of product and packaging improvement from simple audits to more detailed Life Cycle Analysis (LCA).
For clients who need external identification and validation of business risk and impact.
What do our clients say?
Root challenged us to think beyond simple material impacts. We are now armed with solutions to fuel our journey to be a more sustainable and circular business.
Louisa Holbrook, Head of Sustainability
Brompton
Root’s down to earth, knowledgeable approach helped UCC develop a detailed and robust Packaging Strategy to support our sustainability commitments.
Thomas Nichol, Group Sustainability Manager
UCC
Root gave us a holistic analysis of what matters to our products and also offered guidance and improvements to our own strategic programmes for product development.
Ana Cristina Lopes Cardoso, European R&D Manager
Cork Supply
Root have done an excellent job in breaking down the EU laws + regulations with regard to plastics and providing us with a roadmap.
Ian Burtenshaw, Global Head of Marketing
Aerogen
We’ve thoroughly enjoyed working with Root to understand what's possible and practical for our packaging strategy, and look forward to working with them as the rubber hits the road on our pack development.
Little Moons
Root have been a great asset in helping us analyse and adapt our agenda to help perpetuate our corporate sustainability goals. Root is an agile and thorough company that are a pleasure to work with!
Diageo
Root understood the complexity of our packaging and supply chain super fast and was able to support the development of our Packaging Manual and Guidelines as well as giving us strategic direction. It has been a pleasure to work with Root, I can only recommend!
Flying Tiger
Root have in-depth knowledge that has been pivotal in helping the business broaden our skills and to help make informed choices when developing packaging for the future.
Samworth Brothers
Root developed our Packaging Manifesto & Policy, providing excellent technical expertise to help us navigate a series of very complex issues across global markets. Their Packaging Strategy support provided clear guidance to our team internally to support our 2025 goals and beyond. Root are a wealth of knowledge on all things packaging.
Pukka
Root delivered a quality piece of work that is now informing European-wide product packaging.
Virgin Media O2
We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward. We will be working with them again!
Tyler Packaging
Root challenged us to think beyond simple material impacts. We are now armed with solutions to fuel our journey to be a more sustainable and circular business.
Louisa Holbrook, Head of Sustainability
Brompton
Root’s down to earth, knowledgeable approach helped UCC develop a detailed and robust Packaging Strategy to support our sustainability commitments.
Thomas Nichol, Group Sustainability Manager
UCC
Root gave us a holistic analysis of what matters to our products and also offered guidance and improvements to our own strategic programmes for product development.
Ana Cristina Lopes Cardoso, European R&D Manager
Cork Supply
Root have done an excellent job in breaking down the EU laws + regulations with regard to plastics and providing us with a roadmap.
Ian Burtenshaw, Global Head of Marketing
Aerogen
We’ve thoroughly enjoyed working with Root to understand what's possible and practical for our packaging strategy, and look forward to working with them as the rubber hits the road on our pack development.
Little Moons
Root have been a great asset in helping us analyse and adapt our agenda to help perpetuate our corporate sustainability goals. Root is an agile and thorough company that are a pleasure to work with!
Diageo
Root have in-depth knowledge that has been pivotal in helping the business broaden our skills and to help make informed choices when developing packaging for the future.
Samworth Brothers
Root delivered a quality piece of work that is now informing European-wide product packaging.
Virgin Media O2
We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward. We will be working with them again!
Tyler Packaging
Trusted Advisor to over 800 Brands
Design for Life is our proprietary lifecycle methodology created by Tracy when she set up the business in 2013. It’s the trusted force that drives every single output we deliver and piece of advice we give.
Why choose Root?
- We help you identify impacts, risks and opportunities so that you can take action, fast
- We have deep expertise and provide prioritisation and advice that you can’t get from software or generalists
- We keep you ahead of sustainability, circular economy and packaging regulation; mitigating risk and reducing compliance costs