A NEW report from Root
Against the backdrop of tightening packaging regulation, Root’s experts reveal how brands can take action now to reduce regulatory and supply chain risk by incorporating reuse and refill into their business.
Design for Life
Design for Life is our unique and highly-regarded science-based methodology for measuring the holistic impact of packaging on the planet and its people. It drives every single analysis and strategy project we deliver.
We go above and beyond Life Cycle Analysis (LCA) using our own carefully designed analytics to assess real-world impact across people and planet. Our core team and network of experts draw on our vast Knowledge Bank of technical, environmental and creative data as well as their own cutting-edge expertise in their fields to evaluate and create robust reports and practical working strategies.
Root Knowledge Bank
Access our quarterly reports for a clear and easily digestible review of everything you need to know.
Ensure your packaging team stay ahead of the latest policies, trends and smart thinking around the issues relating to packaging and sustainability.
Our Services
Root Regulatory
The majority of businesses are unprepared for major upcoming packaging policy changes.
Root Packaging Audit
A low-cost, high-impact audit that analyses your packaging and provides an actionable report that outlines your compliance risks, recyclability, green claim accuracy, as well as sustainability performance against competitor brands.
Root Sustainability Strategy
Exclusively for packaging producers who want a stakeholder-led strategy that sets them on the road to becoming an impact-led business. Created using insights from Root experts who have over 60-years of knowledge and experience across all areas of sustainability and packaging.
Root Perspective
If your business isn't yet ready to commit to a Packaging Strategy, or you're new to a business and want to know how to prioritise your packaging prioritise in order to to mitigate risk.
Root Impact Analysis
Our team implements the Design for Life Analysis tools on your packaging to delve deeply into the full process. From here, we will fully understand the impact it has and tackle the best way to get your product to the customer using fewer resources and with a proven lower impact.
Design For Life is our unique and highly-regarded science-based methodology used for measuring the holistic impact of packaging on the planet and its people. It drives every single analysis and strategy project we deliver.
We go above and beyond Life Cycle Analysis (LCA) using our own carefully designed analytics to assess real-world impact across people and planet.
Our core team and network of experts draw on our vast Knowledge Bank of technical, environmental and creative data as well as their own cutting-edge expertise in their fields to evaluate and create robust reports and practical working strategies.
Built up over decades, our data bank is a unique resource that we continually tap into and draw on when needed. When we work with you, we grant you access to this vast collection of information and evaluation.
We invest 25% of our time each year to stay up to date with innovations throughout the lifecycle of packaging. From design and manufacturing through to collection and reuse or recycling. Every year we attend the most relevant events worldwide specific to sustainability, packaging and resource management. We send our enthusiastic, expert team to relevant site visits, training and research trips to get to the root of subjects including zero waste and waste management in developing countries to ensure we are always at the forefront.
Tracy and the team’s specialist knowledge in sustainable packaging and understanding of the luxury market make Root an excellent partner to work with. Their ability to translate the complex needs of global brands and designers and evolve them into NPD briefs is invaluable. Their understanding of the complex landscape we work in and knowledge of international waste management and government policies enables them to create excellent strategic solutions PHIL WILD, CEO JAMES CROPPER
We worked with Root to analyse the impact of key packaging SKU’s using their Impact Analysis tool and help us understand competitive performance. They developed a Packaging Strategy that met immediate customer needs and help me to build a strong strategic business case for a broader shift for how the business approaches packaging development. The outputs were translated into pilot projects developed into blueprints for roll out. Root is one of our most valuable suppliers - their knowledge and approach is helping reduce costs to the customer while developing a new competitive advantage for the company. IAN B, 2017 TO 2020, BUSINESS UNIT DIRECTOR, $15BN MARKET CAP, GLOBAL MEDICAL DEVICE MANUFACTURER
Root have been a great asset in helping us analyse and adapt our POS agenda to help perpetuate our corporate sustainability goals. The outputs are driving a more sustainable POS agenda and overall positioning. They are agile and thorough and a pleasure to work withGLOBAL CUSTOMER MARKETING MANAGER AT A LEADING GLOBAL SPIRITS BRAND.
The strategy work Root delivered for us is really leading the way SUSTAINABILITY DIRECTOR, GLOBAL BEVERAGE BUSINESS
The team at Root widened my vision on sustainability from initially only thinking about packaging, to considering waste management throughout my business and complete supply chain, also considering other topics such as energy, water and worker welfare. Sustainability is now rooted at the core of the business and involved in all decision making; and not only as a way of meeting our own objectives, or those of legislation, but it's quite simply smarter , more efficient and overall better business. FOUNDER OF EMERGING NUTRITION BRAND
Root helped us navigate a complex issue with new insight and clarity. They combine technical expertise with deep sustainability know-how, and are fantastic to work with.VICKY MURRAY, SUSTAINABILITY MANAGER, PUKKA
Knowledge is power; sustainability is never a 'one and done' process — in fact, it's an ongoing journey that requires much preparation and forethought. That's where Root's Knowledge Bank comes in, providing easy-to-read summaries of events, reports and policies, so brands can quickly identify what needs to be prioritised. Whether you're just getting started on your sustainability journey or are well on your way, this excellent resource will prove invaluable.LISA CAIN, GROUP PACKAGING LEAD, PZ CUSSONS
Tracy is an incredibly capable consultant and mentor. Root have made a huge impact within less than 12months; shaping clients' sustainable NPD; inspiring clients' environmental focus; and impacting clients UK marketing strategies. Their thorough and personable approach makes them easy to trust and easy to learn from. Enterprise Ireland would highly recommend Root’s services for all packaging sustainability projects. CONOR STONE, CLEANTECH & CONSUMER BUSINESS DEVELOPMENT, ENTERPRISE IRELAND
We have gained valuable insights about packaging and how to protect the environment and the work has enabled us to save time and money. The outcomes of the work will help the business reduce it’s impact on people and planet and help us meet our environmental targets.ASH SINFIELD, FOUNDER AT TEALS
We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward.Adam Kay, Sales + Technical DirectorTyler Packaging
The Knowledge Bank is an essential resource for producers and brands, helping to upskill teams to ensure they have the right environmental and social topics on their sustainable packaging agenda. The summarised events, reports, and policies are broken down into easy-to-read, prioritised snapshots. This, coupled with Root’s experience and critical thinking, will help brands develop a more progressive, holistic approach to packaging within their sector.DENISE MATHIESON, SENIOR PACKAGING MANAGER, TESCO
Tracy has a great empathy for brands and their subtleties. Root were instrumental in translating our brand values into a clear packaging strategy. Their simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points RIZ SMITH, CO FOUNDER OR RIZ BOARDSHORTS
Our Clients
We pride ourselves on being chosen to support some of the world's biggest brands, many of whom have the highest sustainability standards.
After delivering a project we send a client feedback survey to clients 3 months after delivery to find out how much impact we have had and what we can do even better next time. Our current score is 9.6 out of 10, something we are very proud of.
Latest Posts
27 February 2024
EU Parliament Investigates PPWR Lobbying: a critical part of business or dated tactic?
What role should carbon offsetting play in reducing your business’s…
20 February 2024
Sustainable Packaging Strategy – What’s your Approach?
What role should carbon offsetting play in reducing your business’s…
6 February 2024
Packaging Policy Predictions: How Will You Be Affected?
What role should carbon offsetting play in reducing your business’s…
29 November 2023
Getting Started: Developing your reuse roadmap
We understand there are no “silver bullets”, but Root experts have…
22 November 2023
Rolling out reuse across multiple markets
Drawing on our experience collaborating with businesses operating…
16 November 2023
Reuse + refill systems and solutions
Preparing your business now to find suitable reuse + refill systems…
8 November 2023
Increasing consumer engagement of reuse + refill initiatives
To increase engagement with reuse, businesses need to educate…
8 November 2023
The global policy landscape
Reuse regulation is on the rise and becoming increasingly complex.…
1 November 2023
How to design foodservice packaging to comply with global regulation
We take a look at the key themes impacting the food service sector…
26 October 2023
Celebrating a Decade of Sustainability
Tracy Sutton, the driving force behind Root, talks about what led her…
5 October 2023
The Carbon Conundrum: Should you offset, or invest?
What role should carbon offsetting play in reducing your business’s…
27 September 2023
Key insights to help beauty brands meet new sustainable packaging regulation
Root experts outline 5 key considerations beauty brands and packaging…