A succinct guide to key European packaging policies that will affect the decisions you make.

Design for Life
Design for Life is our unique and highly-regarded science-based methodology for measuring the holistic impact of packaging on the planet and its people. It drives every single analysis and strategy project we deliver.
We go above and beyond Life Cycle Analysis (LCA) using our own carefully designed analytics to assess real-world impact across people and planet. Our core team and network of experts draw on our vast Knowledge Bank of technical, environmental and creative data as well as their own cutting-edge expertise in their fields to evaluate and create robust reports and practical working strategies.
Root Knowledge Bank
Access our quarterly reports for a clear and easily digestible review of everything you need to know.
Ensure your packaging team stay ahead of the latest policies, trends and smart thinking around the issues relating to packaging and sustainability.
Our Services
our services
Root Sustainability Strategy
Exclusively for packaging producers who want a stakeholder-led strategy that sets them on the road to becoming an impact-led business. Created using insights from Root experts who have over 60-years of knowledge and experience across all areas of sustainability and packaging.
our services
Root Perspective
Designed for businesses starting out on their sustainable packaging journey, or for people new to a company who want an impact-focused SWOT analysis to help them determine packaging priorities. Root Perspective enables brands to identify risks so they can focus resources on the areas that matter most.
our services
Root Impact Analysis
Our team implements the Design for Life Analysis tools on your packaging to delve deeply into the full process. From here, we will fully understand the impact it has and tackle the best way to get your product to the customer using fewer resources and with a proven lower impact.
our services
Root Packaging Strategy
Our hero product, developed for brands that want a true understanding of their packaging portfolio's impact on people and the planet. Born out of our Design for Life methodology, our experts will analyse your packaging impact and create a leadership ambition-led strategy, complete with roadmap and action plan.
our services
Root Knowledge Bank
The Knowledge Bank reports are a succinct, easily digestible quarterly review, of everything you need to know with regards to sustainability and packaging. You can relax, knowing you’ve got it covered.

Design For Life is our unique and highly-regarded science-based methodology used for measuring the holistic impact of packaging on the planet and its people. It drives every single analysis and strategy project we deliver.
We go above and beyond Life Cycle Analysis (LCA) using our own carefully designed analytics to assess real-world impact across people and planet.
Our core team and network of experts draw on our vast Knowledge Bank of technical, environmental and creative data as well as their own cutting-edge expertise in their fields to evaluate and create robust reports and practical working strategies.

Built up over decades, our data bank is a unique resource that we continually tap into and draw on when needed. When we work with you, we grant you access to this vast collection of information and evaluation.
We invest 25% of our time each year to stay up to date with innovations throughout the lifecycle of packaging. From design and manufacturing through to collection and reuse or recycling. Every year we attend the most relevant events worldwide specific to sustainability, packaging and resource management. We send our enthusiastic, expert team to relevant site visits, training and research trips to get to the root of subjects including zero waste and waste management in developing countries to ensure we are always at the forefront.
We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward.Adam Kay, Sales + Technical DirectorTyler Packaging
We have gained valuable insights about packaging and how to protect the environment and the work has enabled us to save time and money. The outcomes of the work will help the business reduce it’s impact on people and planet and help us meet our environmental targets.ASH SINFIELD, FOUNDER AT TEALS
Tracy has a great empathy for brands and their subtleties. Root were instrumental in translating our brand values into a clear packaging strategy. Their simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points RIZ SMITH, CO FOUNDER OR RIZ BOARDSHORTS
We worked with Root to analyse the impact of key packaging SKU’s using their Impact Analysis tool and help us understand competitive performance. They developed a Packaging Strategy that met immediate customer needs and help me to build a strong strategic business case for a broader shift for how the business approaches packaging development. The outputs were translated into pilot projects developed into blueprints for roll out. Root is one of our most valuable suppliers - their knowledge and approach is helping reduce costs to the customer while developing a new competitive advantage for the company. IAN B, 2017 TO 2020, BUSINESS UNIT DIRECTOR, $15BN MARKET CAP, GLOBAL MEDICAL DEVICE MANUFACTURER
Root have been a great asset in helping us analyse and adapt our POS agenda to help perpetuate our corporate sustainability goals. The outputs are driving a more sustainable POS agenda and overall positioning. They are agile and thorough and a pleasure to work withGLOBAL CUSTOMER MARKETING MANAGER AT A LEADING GLOBAL SPIRITS BRAND.
Tracy is an incredibly capable consultant and mentor. Root have made a huge impact within less than 12months; shaping clients' sustainable NPD; inspiring clients' environmental focus; and impacting clients UK marketing strategies. Their thorough and personable approach makes them easy to trust and easy to learn from. Enterprise Ireland would highly recommend Root’s services for all packaging sustainability projects. CONOR STONE, CLEANTECH & CONSUMER BUSINESS DEVELOPMENT, ENTERPRISE IRELAND
Tracy and the team’s specialist knowledge in sustainable packaging and understanding of the luxury market make Root an excellent partner to work with. Their ability to translate the complex needs of global brands and designers and evolve them into NPD briefs is invaluable. Their understanding of the complex landscape we work in and knowledge of international waste management and government policies enables them to create excellent strategic solutions PHIL WILD, CEO JAMES CROPPER
Root helped us navigate a complex issue with new insight and clarity. They combine technical expertise with deep sustainability know-how, and are fantastic to work with.VICKY MURRAY, SUSTAINABILITY MANAGER, PUKKA
The strategy work Root delivered for us is really leading the way SUSTAINABILITY DIRECTOR, GLOBAL BEVERAGE BUSINESS
The team at Root widened my vision on sustainability from initially only thinking about packaging, to considering waste management throughout my business and complete supply chain, also considering other topics such as energy, water and worker welfare. Sustainability is now rooted at the core of the business and involved in all decision making; and not only as a way of meeting our own objectives, or those of legislation, but it's quite simply smarter , more efficient and overall better business. FOUNDER OF EMERGING NUTRITION BRAND
Our Clients
We pride ourselves on being chosen to support some of the world's biggest brands, many of whom have the highest sustainability standards.
After delivering a project we send a client feedback survey to clients 3 months after delivery to find out how much impact we have had and what we can do even better next time. Our current score is 9.6 out of 10, something we are very proud of.
Latest Posts
10 May 2022
What are the main EU rules on packaging design?
New EU rules aim to tackle damaging waste and remove trade barriers…
10 May 2022
Making Sense of On-Pack Recycling Labelling
Brands need to prepare for an imminent EU crackdown on fraudulent…
10 May 2022
Extended Producer Responsibility for Packaging
By 2024 all producers selling in the EU must ensure their packaging…
5 May 2022
Tackling Packaging Waste + Plastic Tax
Single-Use Plastics (SUPs) have become a central target of the EU’s…