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The Trusted Advisor for
Sustainable Packaging

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Delivering world-class advisory, strategy, regulatory and impact services to global brands and producers

A passionate team with over 65 years of unrivalled experience in sustainable packaging

Are you ready ?

Be the first to access vital updates about the European Commission’s keystone legislation the Packaging and Packaging Waste Regulation (PPWR)

 

Driven by the Urgency for Change

What We Do

  • Guide teams through the complex sustainable packaging landscape
  • Help clients identify packaging regulation risks and enable them to become policy-prepared
  • Help clients become leaders in responsible packaging
  • Increase competitive advantage while reducing reputational risk
  • Help clients prepare for and meet mandatory reporting requirements for carbon, circular economy and waste

Services

Root
Advisory

Root is trusted by responsible leaders to hold them accountable to the highest sustainability standards and ensure they stay on track to meet or exceed their public commitments.

Root
Regulatory

Root Regulatory services deliver regular, tailored reports that identify vital policy changes impacting your business. The reports give internal teams reassurance that they have full visibility of future risks and time to take action.

Root
Strategy

Root delivers pioneering Packaging Strategies which define a north star for stakeholders, clear goals to report against and boundaries to innovate within. Our work ensures you are policy prepared and reduces reputational risk.

Root
Impact

Root Impact services provide the full spectrum of packaging improvement from audit to strategy. For clients who need to move beyond the limitations of LCA and gain a comprehensive understanding of the risks and impacts.

What do our clients say?

Root challenged us to think beyond simple material impacts. We are now armed with solutions to fuel our journey to be a more sustainable and circular business.

Louisa Holbrook, Head of Sustainability

Brompton

Root’s down to earth, knowledgeable approach helped UCC develop a detailed and robust Packaging Strategy to support our sustainability commitments​.

Thomas Nichol, Group Sustainability Manager

UCC

Root gave us a holistic analysis of what matters to our products and also offered guidance and improvements to our own strategic programmes for product development.

Ana Cristina Lopes Cardoso, European R&D Manager

Cork Supply

Root have done an excellent job in breaking down the EU laws + regulations with regard to plastics and providing us with a roadmap.

Ian Burtenshaw, Global Head of Marketing

Aerogen

We’ve thoroughly enjoyed working with Root to understand what's possible and practical for our packaging strategy, and look forward to working with them as the rubber hits the road on our pack development.

Little Moons

Root have been a great asset in helping us analyse and adapt our agenda to help perpetuate our corporate sustainability goals. Root is an agile and thorough company that are a pleasure to work with!

Diageo

Root understood the complexity of our packaging and supply chain super fast and was able to support the development of our  Packaging Manual and Guidelines as well as giving us strategic direction. It has been a pleasure to work with Root, I can only recommend!

Flying Tiger

Root have in-depth knowledge that has been pivotal in helping the business broaden our skills and to help make informed choices when developing packaging for the future.

Samworth Brothers

Root developed our Packaging Manifesto & Policy, providing excellent technical expertise to help us navigate a series of very complex issues across global markets. Their Packaging Strategy support provided clear guidance to our team internally to support our 2025 goals and beyond. Root are a wealth of knowledge on all things packaging.

Pukka

Root delivered a quality piece of work that is now informing European-wide product packaging.

Virgin Media O2

We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward. We will be working with them again!

Tyler Packaging

Root challenged us to think beyond simple material impacts. We are now armed with solutions to fuel our journey to be a more sustainable and circular business.

Louisa Holbrook, Head of Sustainability

Brompton

Root’s down to earth, knowledgeable approach helped UCC develop a detailed and robust Packaging Strategy to support our sustainability commitments​.

Thomas Nichol, Group Sustainability Manager

UCC

Root gave us a holistic analysis of what matters to our products and also offered guidance and improvements to our own strategic programmes for product development.

Ana Cristina Lopes Cardoso, European R&D Manager

Cork Supply

Root have done an excellent job in breaking down the EU laws + regulations with regard to plastics and providing us with a roadmap.

Ian Burtenshaw, Global Head of Marketing

Aerogen

We’ve thoroughly enjoyed working with Root to understand what's possible and practical for our packaging strategy, and look forward to working with them as the rubber hits the road on our pack development.

Little Moons

Root have been a great asset in helping us analyse and adapt our agenda to help perpetuate our corporate sustainability goals. Root is an agile and thorough company that are a pleasure to work with!

Diageo

Root have in-depth knowledge that has been pivotal in helping the business broaden our skills and to help make informed choices when developing packaging for the future.

Samworth Brothers

Root delivered a quality piece of work that is now informing European-wide product packaging.

Virgin Media O2

We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward. We will be working with them again!

Tyler Packaging

Trusted Advisor to over 800 Brands

Design for Life is our proprietary lifecycle methodology created by Tracy when she set up the business in 2013. It’s the trusted force that drives every single output we deliver and piece of advice we give.

Why choose Root?

  • We cut through the noise to help you make progress, fast
  • Unique, holistic, approach and proprietary tools set us apart from off-the-shelf packaging innovation solution providers’ short term fixes
  • We keep you ahead of the curve of packaging regulation + mitigate compliance costs

We are Specialists who can help you become a Leader