A new report from Root highlights the key areas brands need to be looking at right now to help kick-start their reuse and refill journey.

Design for Life
Design for Life is our unique and highly-regarded science-based methodology for measuring the holistic impact of packaging on the planet and its people. It drives every single analysis and strategy project we deliver.
We go above and beyond Life Cycle Analysis (LCA) using our own carefully designed analytics to assess real-world impact across people and planet. Our core team and network of experts draw on our vast Knowledge Bank of technical, environmental and creative data as well as their own cutting-edge expertise in their fields to evaluate and create robust reports and practical working strategies.
Root Knowledge Bank
Access our quarterly reports for a clear and easily digestible review of everything you need to know.
Ensure your packaging team stay ahead of the latest policies, trends and smart thinking around the issues relating to packaging and sustainability.
Our Services
Root Packaging Audit
A low-cost, high-impact audit that analyses your packaging and provides an actionable report that outlines your compliance risks, recyclability, green claim accuracy, as well as sustainability performance against competitor brands.
Root Sustainability Strategy
Exclusively for packaging producers who want a stakeholder-led strategy that sets them on the road to becoming an impact-led business. Created using insights from Root experts who have over 60-years of knowledge and experience across all areas of sustainability and packaging.
Root Perspective
If your business isn't yet ready to commit to a Packaging Strategy, or you're new to a business and want to know how to prioritise your packaging prioritise in order to to mitigate risk.
Root Impact Analysis
Our team implements the Design for Life Analysis tools on your packaging to delve deeply into the full process. From here, we will fully understand the impact it has and tackle the best way to get your product to the customer using fewer resources and with a proven lower impact.
our services
Root Packaging Strategy
Developed for brands that want a true understanding of their packaging's impact on people and the planet. Part of Root's Design for Life methodology, our experts analyse the impact and create an ambition-led strategy, complete with roadmap and action plan.

Design For Life is our unique and highly-regarded science-based methodology used for measuring the holistic impact of packaging on the planet and its people. It drives every single analysis and strategy project we deliver.
We go above and beyond Life Cycle Analysis (LCA) using our own carefully designed analytics to assess real-world impact across people and planet.
Our core team and network of experts draw on our vast Knowledge Bank of technical, environmental and creative data as well as their own cutting-edge expertise in their fields to evaluate and create robust reports and practical working strategies.

Built up over decades, our data bank is a unique resource that we continually tap into and draw on when needed. When we work with you, we grant you access to this vast collection of information and evaluation.
We invest 25% of our time each year to stay up to date with innovations throughout the lifecycle of packaging. From design and manufacturing through to collection and reuse or recycling. Every year we attend the most relevant events worldwide specific to sustainability, packaging and resource management. We send our enthusiastic, expert team to relevant site visits, training and research trips to get to the root of subjects including zero waste and waste management in developing countries to ensure we are always at the forefront.
Tracy has a great empathy for brands and their subtleties. Root were instrumental in translating our brand values into a clear packaging strategy. Their simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points RIZ SMITH, CO FOUNDER OR RIZ BOARDSHORTS
We have gained valuable insights about packaging and how to protect the environment and the work has enabled us to save time and money. The outcomes of the work will help the business reduce it’s impact on people and planet and help us meet our environmental targets.ASH SINFIELD, FOUNDER AT TEALS
Tracy is an incredibly capable consultant and mentor. Root have made a huge impact within less than 12months; shaping clients' sustainable NPD; inspiring clients' environmental focus; and impacting clients UK marketing strategies. Their thorough and personable approach makes them easy to trust and easy to learn from. Enterprise Ireland would highly recommend Root’s services for all packaging sustainability projects. CONOR STONE, CLEANTECH & CONSUMER BUSINESS DEVELOPMENT, ENTERPRISE IRELAND
We worked with Root to analyse the impact of key packaging SKU’s using their Impact Analysis tool and help us understand competitive performance. They developed a Packaging Strategy that met immediate customer needs and help me to build a strong strategic business case for a broader shift for how the business approaches packaging development. The outputs were translated into pilot projects developed into blueprints for roll out. Root is one of our most valuable suppliers - their knowledge and approach is helping reduce costs to the customer while developing a new competitive advantage for the company. IAN B, 2017 TO 2020, BUSINESS UNIT DIRECTOR, $15BN MARKET CAP, GLOBAL MEDICAL DEVICE MANUFACTURER
The team at Root widened my vision on sustainability from initially only thinking about packaging, to considering waste management throughout my business and complete supply chain, also considering other topics such as energy, water and worker welfare. Sustainability is now rooted at the core of the business and involved in all decision making; and not only as a way of meeting our own objectives, or those of legislation, but it's quite simply smarter , more efficient and overall better business. FOUNDER OF EMERGING NUTRITION BRAND
Root helped us navigate a complex issue with new insight and clarity. They combine technical expertise with deep sustainability know-how, and are fantastic to work with.VICKY MURRAY, SUSTAINABILITY MANAGER, PUKKA
Root have been a great asset in helping us analyse and adapt our POS agenda to help perpetuate our corporate sustainability goals. The outputs are driving a more sustainable POS agenda and overall positioning. They are agile and thorough and a pleasure to work withGLOBAL CUSTOMER MARKETING MANAGER AT A LEADING GLOBAL SPIRITS BRAND.
The strategy work Root delivered for us is really leading the way SUSTAINABILITY DIRECTOR, GLOBAL BEVERAGE BUSINESS
The Knowledge Bank is an essential resource for producers and brands, helping to upskill teams to ensure they have the right environmental and social topics on their sustainable packaging agenda. The summarised events, reports, and policies are broken down into easy-to-read, prioritised snapshots. This, coupled with Root’s experience and critical thinking, will help brands develop a more progressive, holistic approach to packaging within their sector.DENISE MATHIESON, SENIOR PACKAGING MANAGER, TESCO
We have loved working with Root, their approach has helped our business focus on key strategic decisions, and enabled us to move forward.Adam Kay, Sales + Technical DirectorTyler Packaging
Knowledge is power; sustainability is never a 'one and done' process — in fact, it's an ongoing journey that requires much preparation and forethought. That's where Root's Knowledge Bank comes in, providing easy-to-read summaries of events, reports and policies, so brands can quickly identify what needs to be prioritised. Whether you're just getting started on your sustainability journey or are well on your way, this excellent resource will prove invaluable.LISA CAIN, GROUP PACKAGING LEAD, PZ CUSSONS
Tracy and the team’s specialist knowledge in sustainable packaging and understanding of the luxury market make Root an excellent partner to work with. Their ability to translate the complex needs of global brands and designers and evolve them into NPD briefs is invaluable. Their understanding of the complex landscape we work in and knowledge of international waste management and government policies enables them to create excellent strategic solutions PHIL WILD, CEO JAMES CROPPER
Our Clients
We pride ourselves on being chosen to support some of the world's biggest brands, many of whom have the highest sustainability standards.
After delivering a project we send a client feedback survey to clients 3 months after delivery to find out how much impact we have had and what we can do even better next time. Our current score is 9.6 out of 10, something we are very proud of.
Latest Posts
23 August 2023
5 ways to design luxury packaging to comply with global regulation
Our Design for Life principles for luxury packaging help navigate…
3 August 2023
Why innovative sustainable packaging materials aren’t scaling
More businesses are exploring innovative materials to reduce their…
3 August 2023
How to utilise the UK’s collection and packaging reform delays to get ahead
The UK's collection and packaging reforms have been delayed until…
31 July 2023
Root and Ginsters collaborate on community impact recycling project
Root joined the sustainability team at Ginsters (part of the Samworth…
12 July 2023
Understand how the EU Packaging and Packaging Waste Directive (PPWD) impacts UK producers
With EPR regulation changing around the world at a fast pace, it's…
12 July 2023
G7 Summit outlines need for strategic approach to packaging
We review the key takeaways from the G7 Summit, which clearly…
17 May 2023
What should you do now to prepare for packaging EPR?
With EPR regulation changing around the world at a fast pace, it's…
17 May 2023
What is packaging EPR?
EPR regulation is driving the need for much more detailed and complex…
17 May 2023
10 steps to improve your supply chain data
Reporting supply chain data to comply with EPR regulations can be…
17 April 2023
Is your business ready for the ban on single-use plastics?
Single-use plastics ban is stepping up a gear with legislators around…
11 April 2023
Supporting communities in Gambia with WasteAid
A packaging audit will save you time, resource and money and help you…
23 March 2023
What policy and targets does the UK need to scale-up for reuse and refill?
A packaging audit will save you time, resource and money and help you…