SPECIALIST RESEARCH & PERSPECTIVE

DO YOU WANT TO GET TO THE ROOT OF A COMPLEX PACKAGING PROBLEM?

With rapidly evolving technology and consumer expectations, brands are challenged with understanding and navigating a more complex world.

WHAT’S INVOLVED:

Deep dive research on technical or environmental packaging challenges.

 

Relevant and powerful insight and expert perspective using extensive global network.

 

Interpretation of research into deliverable actions and key considerations.

WHAT’S ACHIEVED:

A fresh, independent perspective that energizes teams and creates new ways of thinking.

 

Confidence to navigate complex packaging issues.

 

Future focused ideas and questions that build innovation-led and open-mindset cultures.

CLIENTS

srp_mobile
  • “Tracy was absolutely key in helping us channel our ideas for a new packaging concept into viable options. It was a pleasure to work with someone who is clearly an expert in their field.”

    Kate Sayers
    Kate Sayers Head of Product Development, English Provender Company
  • “Having Tracy involved made us think in a different way about packaging and encouraged us to focus on it as a leading part of the development process.”

    Kate D'Arcy
    Kate D'Arcy Senior Purchaser, Castle Maclellan
  • Tracy has a great empathy for brands and their subtleties. She was instrumental in translating our brand values into a clear packaging strategy. Her simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points.

    Riz Smith
    Riz Smith Designer and Co-Founder, Riz Boardshorts
  • “Tracy helped us navigate a complex issue with new insight and clarity. She combines technical expertise with deep sustainability know-how, and is fantastic to work with.”

    Vicky Murray
    Vicky Murray Sustainability Manager, Pukka Herbs
  • “Many of the projects I have worked on with Tracy have involved the development of bespoke structures, materials and finishes. Tracy has a willingness to realize the designer’s ambition, without compromise. Her calmness and integrity are refreshing traits within our industry.”

    Kate Shaw
    Kate Shaw Design and Creative Consultant
  • “Tracy met a challenging brief that required a high-quality design aesthetic, robust ethics and a pragmatic approach to the budget. Her extensive experience of packaging development makes her an invaluable asset to any team that is looking to build long term packaging solutions.”

    Sarah Greenaway
    Sarah Greenaway Founder of Mosami
Contact Root

If you would like to explore how we could work together, or to request further details about my work, please fill in the details and I will be in touch promptly.

Not readable? Change text.