Zest and Zing are an exciting new start up specialising in sourcing and selling premium quality herbs, spices, sea salts and delicious blends from around the globe.

Project Deliverables

Primary, Gift and Ecommerce Packaging Design Strategy + Sustainable Packaging Strategy


This passionate start-up brand was looking for stand-out, premium packaging for jars, gifting and e-commerce packaging. The packaging had to work extra hard to entice the consumer as the products would only be sold online making consumer experience paramount to the design. The spice sector is a crowded market and a bold structural solution was needed to really grab the attention of the consumer alongside more standard pack formats.


I began by directing Taha to some great design resources for the redesign of his brand identity to help him clarify his positioning and some 2D visual assets. Then I defined a packaging strategy that presented the products and new design proudly and with excellent premium cues. I identified suitable suppliers from my extensive network who could supply low volume, plastic-free packaging components for small capacity products. I carefully selected primary, secondary and ecommerce designs that have a high level of three-dimensional impact both on and offline. The jars have a clean outer wall to enable the brilliant product colours and texture to shine through and the gift packs provide a sound, clean canvas for the graphics to be presented at scale.

You can explore the full range of Taha’s product here: https://www.zestandzing.co.uk/

Taha Fezzani,

Founder of Zest & Zing

‘Tracy defined a strong packaging design strategy for the new Zest and Zing brand that provided a great canvas for the new logo to work with. The packaging itself has a powerful visual impact as a family and really stands out against competitor packaging. Tracy’s holistic approach took care of the packaging sourcing, print specifications and sustainability aspects of the project developing it through to fruition with a European supply base.’

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