The Food Doctor needed a packaging expert with sustainability expertise to manage the technical development and design implementation of a re-brand for over 30 products.
Root harnessed new 3D emboss tooling innovations for plastic and board that enabled us to create a sensorial surprise for the consumer. In parallel, Root defined a strong print specification to optimise colour consistency across a number of digital and conventional print processes and across a variety of synthetic materials.
“The seed tub pack was particularly enjoyable. We not only significantly reduced the amount of plastic compared to the previous pack, but we enhanced the sensory brand experience by creating a multi-level sculpted logo emboss in the lid. The result was a label-free, branded pot that consumers could reuse and remember the brand by”