After graduating from Falmouth University’s Sustainable Product Design course in 2002 I wanted to stay connected and share my journey, expertise and passion for sustainable design with the vibrant youngsters set to graduate from the UK’s top Art’s University.

The Challenge

Every year I work with the University to collaboratively define an engaging packaging design brief for the students. We’ve covered Circular Economy, Re-use Systems and Brand Sustainability alongside the core theme of Inclusive Design. This year, Root first delivered a 2 day ‘Intro to Sustainable Packaging Design’ workshop to keen Graphic Design students and chose students to progress through to the 3day Inclusive Packaging Design workshop to combine both 2D and 3D skillsets to work in harmony.

The Workshop

The 3 day workshop initially explored target consumer profiling, pack analysis and user-centred empathy testing. We applied Root’s unique Creative Sustainability design methodology to new concepts and considered different environmental design strategies including circular economy, LCA and other impact analysis tools to refine the concepts.

Awards

The respected global packaging awards is an annual, not-for-profit event to find the best and brightest packaging innovators for the FMCG/CPG industries. They have an impressive judge line up including experts from Unilever, Coca Cola and Nestle. Sustainable Product Design Student Jayden Newman won the award for the Opening, Resealing and Closing category for his Dr Oetker botle design. The award was given to the pack that showed the best solution to improve consumer experience by simplifying the ability to open, close or reseal the product without the use of additional tools.

Jayden Newman

it was a very engaging and productive workshop so thank you for your advice and sharing your knowledge of the packaging design industry with us, it was very helpful.”

You can check out Jayden’s Behance portfolio here https://www.behance.net/jaydennewman

Judge Comments

This is a very professionally presented entry showing consideration for many of the factors relevant to packaging design to day, including inclusive design for an ageing population, shelf stand out and sympathy to the existing brand.”

Simon Andrews,

Senior Lecturer

“Since 2014, Tracy has delivered design workshops to our students on the BA(Hons) Sustainable Product Design course at Falmouth University. With a clear focus on packaging design embracing sustainability, inclusivity and future scoping, Tracy has always developed engaging and professional content for the sessions, and delivered exciting and meaningful projects. The students have really benefited from her skills and expertise.

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Contact Root

If you have a question to ask or a project to discuss I'd love to hear from you. Drop me an email and I'll get back to you asap.

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