The Starbucks team in Seattle needed simple, quick-to-construct packaging formats that were lightweight, strong and technically suited to a broad range of food types. They formats needed to be environmentally sustainable to reflect their brand values.

Root created a packaging strategy that defined the best packaging format, material and print process for 220 products. Managing 2D and 3D structural packaging designers and engineers to develop, model and test 8 core packaging solutions for US roll out across 10,00 stores followed by a global roll out.

Root

“I developed the presentation of structural, material and print specifications for integration into the project across a global supplier base.”

Related Projects
Contact Root

If you would like to explore how we could work together, or to request further details about my work, please fill in the details and I will be in touch promptly.

Not readable? Change text.