Riz boardshorts only make swim shorts. Based in London, they launched in 2009 as a more soulful and sartorial (not to mention sustainable) approach to mens’ swimwear. Elegantly tailored, ethically sourced, shorts perfect in or out of the sea.

Project Deliverables

3D Brand Analysis, Packaging Design Strategy, Sustainability Strategy and Structural Design Guidelines


Riz and Ali wanted support to help them communicate their brand values in a consistent, powerful way across all of their brand touch-points, both on and offline. They wanted their packaging to feel as considered and well-designed as their products while also reflecting their strong environmental values.


I began by analysing existing physical and digital marketing material to identify the opportunities we had to work with. I set out a clear structural packaging strategy that focused on environmental preferences, material choice and structural 3D cues. The result was a strong set of designs for 5 key items supported by a visual toolkit for the brand to reference when developing new print and packaging items in a more engaging, consistent and branded way.

You can explore the full range of wonderful boardshorts here: http://www.rizboardshorts.com/

Riz Smith,

Designer and Co-Founder

“Working with Tracy on this creative sustainable packaging project has been fantastic. Her friendly disposition and deep understanding of the industry, along with an empathy for brands and their subtleties has made working together easy.

One of the main benefits has been her support to refine our brand values into a clear packaging strategy that we are rolling out across everything we do. Tracy’s simple yet focused approach drilled down into our core USP’s, extracted them and turned them into a set of guidelines that we are using to drive the design and production of all physical brand touchpoints – from print to e-commerce packaging.

We’re looking forward to driving consistency through 2D and 3D brand touchpoints as a result of this project.”

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