Sarah Greenaway, founder of Mosami, needed packaging support for her new ethical jewellery brand. She wanted the packaging to reflect her strong ethical values while remaining cost effective.

Root explored packaging formats that were suited to protect and present multiple sized items in a premium mail order context. Working with supplier contacts root developed and defined the format, materials and decoration specification for this lovely startup.


“Tracy met a challenging brief that required a high design aesthetic, robust ethics and a pragmatic approach to budget. Her extensive experience of packaging development make her an invaluable asset to any team that is looking to build long term packaging solutions and especially for brands with ethics in their DNA”

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