Jamie Oliver and the Jme team wanted simple, no-nonsense packaging that was quick and easy to implement across their global supply chain. The packaging had to be suitable for mail order while also having retail impact on-shelf in Recipease stores.

Working collaboratively with the designers, root created a packaging strategy that defined the optimal packaging format, material and print process for over 140 products. Managing the creation, sampling, testing and print proofing for all packs across a wide range of manufacturing processes with printers in Asia, Europe and the UK.


“I also created an effective brand sustainability strategy the enabled Jamie’s environmental values to be reflected in the material choice and sustainability credentials of the packaging”

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