Andrew at Jackpen needed technical packaging support for a new design he was working on for a primary pack, secondary pack and display unit.
Root managed the structural design development process from sketch to concept, modelling and final manufacture. Supporting designer Reseigh Fooks, Root injected technical advice and reviewed creative concepts to ensure they were technically viable. Root also managed the technical print specifications, artwork creation and print proofing.
“Working with Tracy on our new packaging concept was a delight. We arrived at a simple and clear design that represented our brand perfectly. We immediately secured distribution into 500 stores in Japan and WHS in the UK on the strength of the new packaging alone. A truly excellent result.”