English Provender Company
Packaging Design Strategy, Technical Feasibility and Sustainability Research
Kate and the team at English Provender were looking for a packaging innovation consultant to help them explore and assess technical and financial feasibility of a new packaging concept for a customer.
After carrying out a competitor analysis I defined a packaging design strategy to identify suitable stock and identify potential bespoke packaging components that would fit the brand brief. then worked closely with the NPD, packaging procurement and operations team to establish a clear technical brief that was used to drive an intense technical sourcing
Working closely with a director-level team within English Provender I reviewed and assessed packaging aesthetics, functionality and economics to refine a strong selection of components suitable for internal testing and economical feasibility, highlighting short and long-term investment required for both packaging component development and factory capital expenditure. I also managed key project timings to feed into the launch plan.
Head of New Product Development
“Tracy was absolutely key in helping us channel our thought processes and ideas for a new packaging concept down into viable options. Through structured phasing of the project and extensive knowledge, Tracy really helped us all the way through the project, from carrying out a full review of the market to sourcing in several options for us to validate. Tracy is a real pleasure to work with, and someone who is clearly an expert in their field“