Asif, the founder from The Duke of Delhi, wanted to scale up the production of his products, reduce his packaging cost and increase his profits.

Root connected with Asif with contract manufacturer partners suitable for his unique product recipe and budget. Root defined a new packaging format and packaging process that increases the shelf-life of his product while reducing his costs by 75%.

The Duke Of Delhi

“Working with Tracy has been an invaluable experience. She helped the business to scale up with her knowledge and expertise in sustainable packaging. Moving to a new, more sustainable packaging format and through a lightweight strategy our pack costs will reduce by more than 75%. This is due to Tracy and her knowledge. We would without hesitation work with Tracy again in the future.”

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