Crabtree & Evelyn were looking for ways to integrate innovation into their gift and fragrance ranges, specifically through luxury materials and finishes.
Root provided 3D structural design support and print production expertise across a variety of ranges for the client over a 5 year period. Working collaboratively with the design team and their global supplier base we developed and trialled bespoke glass spray finishes and managed a specific metallisation effect consistently across glass, plastic and paper.
These projects really enabled Crabtree & Evelyn to push boundaries with their manufacturers across both 2D print finishes and 3D structure. Some decoration aspects were very intricate such as the laser etching on the Evelyn Rose bottle – overseeing the proofing process was crucial to ensure that the desired vision was achieved.
Kate Shaw – Design and Creative Consultant
“Tracy has worked on numerous packaging projects with me for Crabtree & Evelyn. Many of the projects involved the development of totally new structures, materials and finishes. Tracy has a thorough understanding of all the technical requirements and a willingness to realise the designers ambition, without compromise. Always a pleasure to work with, her calmness and integrity are refreshing traits within our industry.”