PACKAGING STRATEGY

The complexity of sustainability can paralyse progress. We are fans of simplicity and translate the science of sustainability into powerful product-led strategies through applying our unique Design for Life methodology .  Once you have an analysis of your brand’s impact we can create a strategy to take you forwards step by step into a better future.

We deliver sustainability strategies that enhance business thinking, build capacity, engage staff and stakeholders, reassure and commit customers and build foundations for growth. Using your product and customer as our start-point we build robust sustainability thinking into your packaging and combine it with insight into fast changing consumer attitudes, creating hierarchies for action.

We develop powerful packaging strategies that enable brands to take action. We deliver policies, plans and guidelines that are easily implemented by packaging, procurement, brand teams and supply chains.

We help to make the complex actionable.

WHAT WE DO

  • Evaluation of market opportunities to define varying levels of ambition
  • International stakeholder research and engagement sessions
  • Competitive analysis and performance positioning
  • Definition of the most appropriate environmental strategy for your product range and markets
  • Exploration on how to transition from single use to reuse
  • Development of narrative and communications toolkit for marketing teams

WHAT’S ACHIEVED

  • A clear material hierarchy
  • Developed ambition, position and goals for entire portfolio from single use to reuse
  • Guidelines to ensure consistent adoption of the strategy internally and externally
  • Tangible and trackable actions for the business and supply chain
  • Clarity on how your brand can use its agency to influence more positive supply chain and customer behaviour
  • Fully integrated communication plan that provides confidence for you to talk to internal and external audiences about your approach.
  • Greenwash-free messaging that develops and differentiates your brand

 

 

 

Contact Root

If you would like to explore how we could work together, or to request further details about my work, please fill in the details and I will be in touch promptly.

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