MEET ROOT

WE BELIEVE IN

LEADERSHIP
Our unique blend of specialist insight, influencer networks and innovation research keeps us at the forefront of this fast-changing industry. It enables us to apply disruptive thinking, dislodge limiting patterns, and inspire future-forward ideas that help clients adopt a leadership position in their sector.

PERSONAL SERVICE
Every client and every brief is unique. We curate expert teams tailored to the specifics of each brief.  Personal relationships and collaboration are at the heart of our success, and we work hard to build rapport with every stakeholder.

LASTING CHANGE
Our vision is for lasting change. We aim to leave every client with the capability and confidence to continue on their sustainability journey as an integral part of business–as-usual.

PRAGMATISM
Our solutions are developed to be practical, affordable and lasting.  We invest time in understanding the business and consumer in depth so that solutions are commercially astute as well as responsible.

WE ACT

TO CHALLENGE THE STATUS QUO…
Policy and legislation has started to incentivise brands to ensure their packaging is fully recyclable. This so-called ‘progress’ will not help us change the way we use and degrade the world’s precious resources. We will push our clients to go further…

FOR THE FUTURE…
We take a step back from the traditional granular approach to packaging and look at the bigger picture. We keep up to date and on the ground when it comes to the latest academic thinking, innovations and legislation so we are able to stay ahead of governments and policy: it’s the way we make sure our clients are future-proofed.

TO BRING ABOUT CHANGE…
Brands come to us because they want us to push them outside of their comfort zones to explore new packaging systems and solutions that enable them to grow their business while knowing it is fit for a regenerative future where all businesses do more to lessen their impact.

Contact Root

If you would like to explore how we could work together, or to request further details about my work, please fill in the details and I will be in touch promptly.

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