Brands, their products and policies, are under increasing levels of scrutiny, and must evolve their packaging to guarantee relevance and competitiveness.


A rigorous technical analysis of the environmental impact of packaging.


Competitor benchmarking to evaluate packaging in its market context.


A report that identifies the key challenges and recommendations for improvements.


Objective, accurate and clear perspective on the proposition in relation to competitors.


An understanding of the packaging’s recyclability.


Specific recommendations and actions to develop a packaging strategy.


  • “Tracy met a challenging brief that required a high-quality design aesthetic, robust ethics and a pragmatic approach to the budget. Her extensive experience of packaging development makes her an invaluable asset to any team that is looking to build long term packaging solutions.”

    Sarah Greenaway
    Sarah Greenaway Founder of Mosami
  • “Many of the projects I have worked on with Tracy have involved the development of bespoke structures, materials and finishes. Tracy has a willingness to realize the designer’s ambition, without compromise. Her calmness and integrity are refreshing traits within our industry.”

    Kate Shaw
    Kate Shaw Design and Creative Consultant
  • “Tracy was absolutely key in helping us channel our ideas for a new packaging concept into viable options. It was a pleasure to work with someone who is clearly an expert in their field.”

    Kate Sayers
    Kate Sayers Head of Product Development, English Provender Company
  • Tracy has a great empathy for brands and their subtleties. She was instrumental in translating our brand values into a clear packaging strategy. Her simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points.

    Riz Smith
    Riz Smith Designer and Co-Founder, Riz Boardshorts
  • “Tracy helped us navigate a complex issue with new insight and clarity. She combines technical expertise with deep sustainability know-how, and is fantastic to work with.”

    Vicky Murray
    Vicky Murray Sustainability Manager, Pukka Herbs
  • “Having Tracy involved made us think in a different way about packaging and encouraged us to focus on it as a leading part of the development process.”

    Kate D'Arcy
    Kate D'Arcy Senior Purchaser, Castle Maclellan
Contact Root

If you would like to explore how we could work together, or to request further details about my work, please fill in the details and I will be in touch promptly.

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