Driven by technical developments, market trends and holistic design thinking, Root helps clients meet the growing consumer desire for innovative and future-proofed packaging solutions that create desirable, ethical and profitable results.
Tracy has been on the Sustainability Advisory Board for a number of global brands and has written articles for publications including The Guardian and Packaging News. She is also a visiting lecturer at some of the UK’s top design agencies and academic institutions.
Tracy founded Root to help thoughtful brands take advantage of the proven business benefits of sustainable design thinking. With a degree in 3D Design for Sustainability and extensive experience in the packaging industry as a technologist, engineer and technical project director, she has seen first hand how innovation can reap both environmental and economic rewards.
At Root, Tracy works with established and global clients on strategic, sustainable and innovation projects to help clients gain perspective and get the most out of their packaging. From analysing current pack formats and materials to optimising local or global packing processes. She provides packaging insights and future landscaping to give you a re-energised outlook on how your packaging can add real value to your brand.
helping thoughtful brands thrive