Today, she works on a wide range of projects developing bespoke packaging for consumer and lifestyle products from both global and domestic brands.
Root’s tried and tested approach, ‘Design For Life’, excels by getting to the root of the business need, rapidly understanding the core challenges and opportunities, and creating solutions informed by consumer and industry insights.
A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and sustainable packaging design.
“Tracy has a great empathy for brands and their subtleties. She was instrumental in translating our brand values into a clear packaging strategy. Her simple and focused approach drilled down into our USPs to craft a set of guidelines that we are using to drive the design and production of all physical brand touch points.”
“Having Tracy involved made us think in a different way about packaging and encouraged us to focus on it as a leading part of the development process.”
“Many of the projects I have worked on with Tracy have involved the development of bespoke structures, materials and finishes. Tracy has a willingness to realize the designer’s ambition, without compromise. Her calmness and integrity are refreshing traits within our industry.”
“Tracy was absolutely key in helping us channel our ideas for a new packaging concept into viable options. It was a pleasure to work with someone who is clearly an expert in their field.”
“Tracy met a challenging brief that required a high-quality design aesthetic, robust ethics and a pragmatic approach to the budget. Her extensive experience of packaging development makes her an invaluable asset to any team that is looking to build long term packaging solutions.”
“Tracy helped us navigate a complex issue with new insight and clarity. She combines technical expertise with deep sustainability know-how, and is fantastic to work with.”